AndyOdom

Experience

Director of Digital Marketing

Oct 2015 - Current Santander Consumer USA

Promoted to manage all aspects of digital marketing efforts for a team of 6. Implement a comprehensive social media strategy including outbound marketing, customer service initiatives, and HR / recruitment strategies, ensuring a consistent presence across social media, email campaigns, and account management.

Digital Marketing Manager

2014 - 2015 Santander Consumer USA

Promoted to manage main website SEO and inbound marketing programs. Maintained a full understanding of marketing challenges and competitive landscapes for all company products, services, and markets; reviewed and analyzed performance results through a variety of analytical platforms.

SEO Analyst

2013 - 2015 Santander Consumer USA

Managed SEO projects across various sites, brands and keyword spaces. Led projects optimizing company websites and efforts to manage online reputation.

Experience

Account Strategist

May 2012 - Feb 2013 Globe Runner SEO

Developed and managed client online presence via social media platforms like Twitter, Facebook, and LinkedIn. Delivered actionable strategies based on business insights from effective web analytics (Raven Rools, Google AdWords).

Account Manager - Search Engine Marketing

2012 SuperMedia

Determined appropriate metrics to measure KPIs, owned and maintained business facing reports and dashboards, and developed requirements for analytic tags, tagging structures, and parameters to support business analysis.

Account Manager - SocialEze

2011 - 2012 SuperMedia

Assisted businesses in branding themselves through social media and creating effective marketing strategies to increase brand awareness.

Director of Social Media

Oct 2010 - May 2016 35 Denton Music Festival

Effectively managed an online community of almost 20,000 followers. Operated social networking accounts like Twitter, Facebook, Foursquare, Pinterest, and Instagram.

DigitalMarketing

Search Engine Optimization

Social Media Marketing

Marketing Analytics

Management Experience

Digital Marketing Management

Cross-Functional Leadership

Customer-Focused Innovation