AndyOdom

Experience

Head Of SEO

Aug 2022 - Current Beyond Marketing

Manage team of 8 remote contract SEOs, overseeing all daily activities.

Experience

SEO Manager

Apr 2017 - Aug 2022 Beyond Marketing

Completely own and manage the agency-client relationship for numerous clients across diverse industries. Duties included full-service SEO management, developing monthly blog content for each, and providing regular reporting communications.

Experience

Digital Marketing Manager

Mar 2021 - Apr 2022 Zix | OpenText

Hired to manage digital marketing with a 50/50 split focus between SEO and paid digital advertising (search and social). Retained post-acquisition to rebuild a long-neglected paid digital strategy (as well as SEO strategy)

Experience

Director of Digital Marketing

Oct 2015 - Current Santander Consumer USA

Promoted to manage all aspects of digital marketing efforts for a team of 6. Implement a comprehensive social media strategy including outbound marketing, customer service initiatives, and HR / recruitment strategies, ensuring a consistent presence across social media, email campaigns, and account management.

Digital Marketing Manager

2014 - 2015 Santander Consumer USA

Promoted to manage main website SEO and inbound marketing programs. Maintained a full understanding of marketing challenges and competitive landscapes for all company products, services, and markets; reviewed and analyzed performance results through a variety of analytical platforms.

SEO Analyst

2013 - 2015 Santander Consumer USA

Managed SEO projects across various sites, brands and keyword spaces. Led projects optimizing company websites and efforts to manage online reputation.

DigitalMarketing

Search Engine Optimization

SEO Site Audits

Technical SEO

Management Experience

Digital Marketing Management

Cross-Functional Leadership

Customer-Focused Innovation