Director of Digital MarketingOct 2015 - Current Santander Consumer USA
Promoted to manage all aspects of digital marketing efforts for a team of 6. Implement a comprehensive social media strategy including outbound marketing, customer service initiatives, and HR / recruitment strategies, ensuring a consistent presence across social media, email campaigns, and account management.
Digital Marketing Manager2014 - 2015 Santander Consumer USA
Promoted to manage main website SEO and inbound marketing programs. Maintained a full understanding of marketing challenges and competitive landscapes for all company products, services, and markets; reviewed and analyzed performance results through a variety of analytical platforms.
SEO Analyst2013 - 2015 Santander Consumer USA
Managed SEO projects across various sites, brands and keyword spaces. Led projects optimizing company websites and efforts to manage online reputation.
Account StrategistMay 2012 - Feb 2013 Globe Runner SEO
Developed and managed client online presence via social media platforms like Twitter, Facebook, and LinkedIn. Delivered actionable strategies based on business insights from effective web analytics (Raven Rools, Google AdWords).
Account Manager - Search Engine Marketing2012 SuperMedia
Determined appropriate metrics to measure KPIs, owned and maintained business facing reports and dashboards, and developed requirements for analytic tags, tagging structures, and parameters to support business analysis.
Account Manager - SocialEze2011 - 2012 SuperMedia
Assisted businesses in branding themselves through social media and creating effective marketing strategies to increase brand awareness.
Director of Social MediaOct 2010 - May 2016 35 Denton Music Festival
Effectively managed an online community of almost 20,000 followers. Operated social networking accounts like Twitter, Facebook, Foursquare, Pinterest, and Instagram.