Resume
Experience
Head Of SEO
Aug 2022 - Current Beyond Marketing
Manage team of 8 remote contract SEOs, overseeing monthly responsibilities. Drove new content creation process between SEO and content teams to improve collaboration, led to 8% decrease in project management issues. Also managed 9 clients. Successes include increasing a client's ranking keywords 88% through new content marketing strategy. Another is performing technical SEO site audit to fix issues, leading to 20% increase of organic traffic.
Experience
SEO Manager
Apr 2017 - Aug 2022 Beyond Marketing
Completely own and manage the agency-client relationship for numerous clients across diverse industries. Duties included full-service SEO management, developing monthly blog content for each, and providing regular reporting communications. Successes include reversing one client's annual trend of double-digit traffic losses into a 5% increase in first few months of work. For another client, I grew a client's traffic from essentially 0 to over 1,000 clicks/month.
Experience
Digital Marketing Manager
Mar 2021 - Apr 2022 Zix | OpenText
Hired to manage digital marketing with a 50/50 split focus between SEO and paid digital advertising (search and social). Left role after company was acquired.
Experience
Director of Digital Marketing
Oct 2015 - Current Santander Consumer USA
Promoted to manage all aspects of digital marketing efforts managing a team of 6. Implemented comprehensive social media strategy including outbound marketing, customer service initiatives, and HR / recruitment strategies, ensuring a consistent presence across social media, email campaigns, and account management. Increased organic traffic 25% and organic conversions 42%.
Digital Marketing Manager
2014 - 2015 Santander Consumer USA
Promoted to manage main website SEO and inbound marketing programs. Maintained a full understanding of marketing challenges and competitive landscapes for all company products, services, and markets; reviewed and analyzed performance results through a variety of analytical platforms. Pioneered use of social media ads at Santander, drove $15 Million in additional conversions over first 6 months.
SEO Analyst
2013 - 2015 Santander Consumer USA
Managed SEO projects across various sites, brands and keyword spaces. Led projects optimizing company websites and efforts to manage online reputation.
